Author: Cynthia Yue

Categories
BizLab Experiments

Bookshelf Experiment Results

[This blog post is written by BizLab Fellow Cynthia Yue, sharing the results from her Summer 2018 experiment.] As outlined in my last blog post, I spent my summer at WBUR following an iterative design process to design an experience that compels users to purchase books.  In this blog post, I discuss the findings from an […]

Categories
BizLab Experiments

The Bookshelf Experiment & Our Design Process

[This blog post is written by BizLab Fellow Cynthia Yue, introducing her Summer 2018 experiment, focused on affiliate marketing and book purchases.] WBUR has participated in Amazon’s affiliate program since 2002. This program pays organizations a portion of the revenue earned from any consumers an organization directs to Amazon. What this means for WBUR is […]