BizLab has received new funding from the Corporation for Public Broadcasting to expand our focus to testing funding models at other public radio stations. This is the beginning of a long-anticipated effort of broadening our learning and reach by testing business ideas in other public radio markets. We are looking for up to six other […]
[This is the final blog post on BizLab Fellow Wendi Ding’s project, the Persona Experiment.] To evaluate our donation personas, we ran ads on Facebook for three days pointing to our persona donation experiment. As outlined in our previous blog post, we wanted to determine two things with the experiment: if the personas reflect unique […]
A BizLab project is a concept for new revenue that needs evaluation. Each project is comprised of multiple experiments and evaluations and is complete when a recommendation can be made to WBUR leadership for either suspending evaluation or investing additional resources for launching as a business. Each project should take no more than 3 months. […]
This summer, the team will grow with three BizLab Fellows joining to get this lab jump started. Each of us, myself included, will have one project to focus on with the goal being to evaluate a concept for revenue generation and determine by the end of the summer if the concept should be built upon […]