Three BizLab stations have launched products positioned distinctly from their public radio station’s identity: WAMU’s new monthly membership to the DCist is separate from a membership to WAMU; Louisville Public Media similarly launched a do502 events membership; and Capital Public Radio is about to launch an agency that sells state-wide sponsorship and underwriting. In this […]
To maintain journalistic integrity, most public radio stations have rigid boundaries between newsrooms and fundraising departments. The public media Code of Integrity states that media organizations will: Protect the editorial process from the fact and appearance of undue influence, exercising care in seeking and accepting funds and setting careful boundaries between contributors and content creators. […]
Join us on September 24th for a series of presentations and Q & A with three technology companies that are actively working to bridge the gap between content engagement and revenue generation in public media newsrooms. Groundsource, Hearken and News Revenue Hub will present successful use cases in public media and share their learnings on […]
Is your nonprofit news organization reliant on donations and underwriting? BizLab’s July webinar presents three alternative ways of generating revenue at nonprofit news organizations: The VTDigger (http://vtdigger.org), as a service to Vermont businesses, post press releases from businesses, state agencies, political organizations and nonprofits. They have been expanding the services connected with press releases to explore if […]
Topic: Fundraising Through Kickstarter Campaigns Join us on April 23 for presentations about a variety of kickstarter fundraising projects in public radio. During the hour, we will hear the backstory behind each project, the kickstarter goals and processes, results, and insights from the teams behind each initiative. WDET will be presenting on their Framed by […]
Topic: Podcast Donation Experiments with NHPR & WBUR NHPR and WBUR have recently tested different ways of asking podcast listeners for donations. This webinar will break down the specifics of how they asked, how much they asked for, which platforms were used to collect donations, and how many donations were made. Rebecca Lavoie, NHPR’s […]
Monthly Webinar Series WBUR’s BizLab is excited to present a (free) monthly webinar series where leaders in testing new revenue streams for public media will present their findings: the story behind the story with details about how and what they tried, along with the financial outcomes, so you can learn exactly what worked and […]