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BizLab Experiments

Exploring the Potential of Affiliate Marketing: The Strategy

[This is Part 2 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] Construction of the Guides Website To host our affiliate marketing experiments, our team developed a standalone site on WordPress. We called this WBUR Guides and integrated it as a subdomain of wbur.org at guides.wbur.org. […]

Categories
BizLab Experiments

Exploring the Potential of Affiliate Marketing: The Challenge

[This is Part 1 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute. My name is Matt Aufiero and I joined the BizLab as a summer fellow in order to support experimentation with an affiliate marketing model at WBUR.] Affiliate Marketing Overview In an affiliate marketing model, online […]