As an analytics professional, part of what attracted me to the work of WBUR’s BizLab for the opportunity to compare analytics across a variety of sites from around the country, each with differing user-bases, use-cases and key features. As we began research efforts with our cohort stations early this year, I reviewed each partner organization’s […]
Public radio has mastered the art of requesting donations in live audio, but we need to develop a strategy for asynchronous, on-demand audio, which is becoming more and more prevalent – most visibly through the success of podcasts. This panel will feature three successful case studies, as well as outline best practices and tips for […]
[This is Part 4 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] While WBUR Guides did not turn a profit, the process of building the site and testing promotion methods revealed critical insights into the prospects for affiliate marketing within Public Media web properties. WBUR’s Future […]
[This is part 3 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] As we approached the Affiliate Marketing project, we established key performance indicators (KPIs) to measure while testing, and to guide the refinement of our strategy. Both of our KPIs are based on product clicks […]
Background WBUR’s iLab produces a variety of critically-acclaimed podcasts, but we’ve never asked our podcast listeners for donations. Our traditional on-air pledge drives have been limited to the region covered by our radio towers. In contrast, our podcasts are downloaded by listeners from around in the world; asking these listeners for donations could provide a […]