Webinars – Public Radio Biz Lab / Fri, 17 Jan 2020 01:29:18 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.2 /wp-content/uploads/2019/07/cropped-bizlab_round_wordmark_yellow-1-32x32.gif Webinars – Public Radio Biz Lab / 32 32 November 2019 Webinar: Aligning Content Plans With Revenue Goals /2019/10/november-2019-webinar-aligning-content-plans-with-revenue-goals/ Thu, 31 Oct 2019 15:54:57 +0000 /?p=2384 To maintain journalistic integrity, most public radio stations have rigid boundaries between newsrooms and fundraising departments. The public media Code of Integrity states that media organizations will: Protect the editorial process from the fact and appearance of undue influence, exercising care in seeking and accepting funds and setting careful boundaries between contributors and content creators. In BizLab’s work with our cohort stations this year, we have invested a great deal of time in helping stations navigate these boundaries while acknowledging the importance of diversifying revenue streams in the digital age. 

Three of BizLab’s cohort stations have practical experience in navigating these boundaries as they implemented their revenue generation idea. All three found ways to successfully collaborate and leverage shared goals to the benefit of the station. 

Join us on November 12th to hear a panel discussion, with question and discussion time at the end. BizLab’s Experience Strategist, Sarah Bloomer, will facilitate. 

Date

Tuesday, November 12, 2019, 3-4pm Eastern Time

Speakers

Meta Stange, Digital Producer for WDET, also runs the station’s social channels and creates digital editorial content for wdet.org. Meta will talk about using social media to enable small businesses in Detroit to reach the WDET audience while staying within station guidelines and remaining true to their brand., . 

Brendan Kinney, Senior Vice President for Marketing and Development at Vermont Public Radio, will share how they are working with their  journalist who covers the region of southern Vermont, giving him greater exposure and connection to the local community. 

Giselle Reid, Director of Strategic Initiatives at Friends of WLRN in Miami, will share how they have built a strong partnership with the digital programming team to produce an online newsletter focused on environmental news.

 

]]> September 2019 Webinar: Technologies Bridging the Gap Between Engagement and Revenue /2019/08/september-2019-webinar-content-converts-technologies-that-are-bridging-the-gap-between-engagement-and-revenue/ Mon, 26 Aug 2019 16:57:15 +0000 /?p=2174 Join us on September 24th for a series of presentations and Q & A with three technology companies that are actively working to bridge the gap between content engagement and revenue generation in public media newsrooms. Groundsource, Hearken and News Revenue Hub will present successful use cases in public media and share their learnings on navigating the challenges of connecting ethical content guidelines and content production with the practice of generating revenue and successfully navigating organizational silos.

Date

Tuesday, September 24 2019, 3-4pm Eastern Time

Speakers

  • Andrew Haeg, Founder, Groundsource
  • Meredith Turk, Engagement Strategy and Industry Partnerships Lead, Hearken
  • Rebecca Quarls, Director of Data and Strategy, News Revenue Hub

Recording

http://https://www.youtube.com/watch?v=2SvBOYYDnE4

 

]]> July 2019 Webinar: Transactional Business Models in Nonprofit Media /2019/06/july-2019-webinar-transactional-business-models-in-nonprofit-media/ Fri, 28 Jun 2019 17:31:41 +0000 /?p=1750

Is your nonprofit news organization reliant on donations and underwriting? BizLab’s July webinar presents three alternative ways of generating revenue at nonprofit news organizations:

The VTDigger (http://vtdigger.org/), as a service to Vermont businesses, post press releases from businesses, state agencies, political organizations and nonprofits.  They have been expanding the services connected with press releases to explore if there are revenue opportunities for VTDigger. During the webinar, Founder and Editor Anne Galloway will share results from this experiment.

WLRN’s Cultural Connection (https://www.culturalconnection.org/) is a long running service provided to South Florida, connecting theatre venues with customer’s looking for last-minute ticket discounts. And this primarily digital service generates significant revenue for WLRN. Brendan Glynn, Director of Corporate Underwriting at Friends of WLRN, Inc., will share the history of how this service was established and how the station manages the business.

WBUR’s BizLab is exploring affiliate marketing as a revenue source for the station. With outside contributors writing product recommendation “guides,” WBUR launched a site called WBUR Guides (http://guides.wbur.org/) that highlights interesting products on the market geared for the public radio audience. By testing and iterating, we are learning what works in terms of topics, products, distribution, and promotion. Matt Aufiero, BizLab 2019 Fellow, will share results.

Date

Tuesday, July 23, 2019, 3-4pm EDT

Speakers

  • Matt Aufiero, WBUR BizLab
  • Brendan Glynn, WLRN
  • Anne Galloway, VTDigger

Recording

http://https://youtu.be/tEyQMSo-AXo

 

]]> April 2019 Webinar: Fundraising Through Kickstarter Campaigns /2019/03/april-2019-webinar-fundraising-through-kickstarter-campaigns/ Fri, 15 Mar 2019 18:48:21 +0000 /?p=1638

Topic: Fundraising Through Kickstarter Campaigns

Join us on April 23 for presentations about a variety of kickstarter fundraising projects in public radio. During the hour, we will hear the backstory behind each project, the kickstarter goals and processes, results, and insights from the teams behind each initiative. WDET will be presenting on their Framed by WDET project, which was a multi-platform effort that included a multimedia exhibition and printed book. We will be hearing about the fundraising efforts behind re-launching Gothamist, LAist, and DCist from WNYC, KPCC and WAMU.

Date

Tuesday, April 23 2019, 3-4pm EDT on Zoom.

Speakers

  • Courtney Hurtt, Associate Director of Product Development and Business Operations, WDET
  • Dan Fitchette, Senior Manager, Fundraising, WNYC / Gothamist
  • Maddie Poore, Membership Coordinator, WAMU / DCist
  • Deanna Archetto, On-Air Fundraising Manager, KPCC / LAist
  • Alex Schaffert-Callaghan, Senior Vice President, Strategic Planning and Chief Digital Officer, KPCC / LAist

Thank you for attending! View slides from our presenters:

]]> February 2019 Webinar: Podcast Donation Experiments /2019/02/february-2019-webinar-podcast-donation-experiments/ Thu, 14 Feb 2019 14:55:17 +0000 /?p=1574

 

Topic: Podcast Donation Experiments with NHPR & WBUR

NHPR and WBUR have recently tested different ways of asking podcast listeners for donations.

This webinar will break down the specifics of how they asked, how much they asked for, which

platforms were used to collect donations, and how many donations were made. Rebecca Lavoie,

NHPR’s Digital Director, will share donation experiments with the NHPR podcast Bear Brook. Ted

Fuller, WBUR’s BizLab Business Technology & Analytics Lead, will talk about WBUR’s experiments

with their podcasts Circle Round and Endless Thread.

 

Date, Time & Place

Tuesday, February 26 2019, 3-4pm EST on Zoom.

 

Speakers

Rebecca Lavoie, Digital Director, New Hampshire Public Radio
https://www.nhpr.org/people/rebecca-lavoie

 

Ted Fuller, Business Technology & Analytics Lead, BizLab, WBUR, Boston’s NPR News Station
https://www.linkedin.com/in/theodorebfuller/

 

Thank you for joining us for our podcast donation webinar! You can watch it in full here.

Slides from our presenters are available below:

 

]]> 2019 BizLab Webinars /2019/02/2019-bizlab-webinars/ Mon, 11 Feb 2019 19:48:45 +0000 /?p=1559

Monthly Webinar Series

 

WBUR’s BizLab is excited to present a (free) monthly webinar series where leaders in testing new revenue streams for public media will present their findings: the story behind the story with details about how and what they tried, along with the financial outcomes, so you can learn exactly what worked and what did not. 

Webinars will be hosted on Zoom and registration is required for each webinar. By signing up for our mailing list, you will receive email reminders about registration. You can also register for each month’s webinar on this page.

Webinar dates and times are as follows. Speakers and presenters will be announced at the beginning of each month. Be sure to join our mailing list at the bottom of the page to receive our newsletter, which will include registration reminders.

2019 Webinar Dates

February 26, 2019 3-4p EST

April 23, 2019 3-4p EST

May 28, 2019 3-4p EST

July 23, 2019 3-4p EST

August 27, 2019 3-4p EST

October 22, 2019 3-4p EST

 

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