[This blog post is written by BizLab Fellow Cynthia Yue, introducing her Summer 2018 experiment, focused on affiliate marketing and book purchases.] WBUR has participated in Amazon’s affiliate program since 2002. This program pays organizations a portion of the revenue earned from any consumers an organization directs to Amazon. What this means for WBUR is […]
A BizLab project is a concept for new revenue that needs evaluation. Each project is comprised of multiple experiments and evaluations and is complete when a recommendation can be made to WBUR leadership for either suspending evaluation or investing additional resources for launching as a business. Each project should take no more than 3 months. […]
This summer, the team will grow with three BizLab Fellows joining to get this lab jump started. Each of us, myself included, will have one project to focus on with the goal being to evaluate a concept for revenue generation and determine by the end of the summer if the concept should be built upon […]