[This is Part 4 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] While WBUR Guides did not turn a profit, the process of building the site and testing promotion methods revealed critical insights into the prospects for affiliate marketing within Public Media web properties. WBUR’s Future […]
[This is part 3 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] As we approached the Affiliate Marketing project, we established key performance indicators (KPIs) to measure while testing, and to guide the refinement of our strategy. Both of our KPIs are based on product clicks […]
[This is Part 2 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] Construction of the Guides Website To host our affiliate marketing experiments, our team developed a standalone site on WordPress. We called this WBUR Guides and integrated it as a subdomain of wbur.org at guides.wbur.org. […]
[This is Part 1 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute. My name is Matt Aufiero and I joined the BizLab as a summer fellow in order to support experimentation with an affiliate marketing model at WBUR.] Affiliate Marketing Overview In an affiliate marketing model, online […]
Is your nonprofit news organization reliant on donations and underwriting? BizLab’s July webinar presents three alternative ways of generating revenue at nonprofit news organizations: The VTDigger (http://vtdigger.org), as a service to Vermont businesses, post press releases from businesses, state agencies, political organizations and nonprofits. They have been expanding the services connected with press releases to explore if […]
[This blog post is written by BizLab Fellow Cynthia Yue, sharing the results from her Summer 2018 experiment.] As outlined in my last blog post, I spent my summer at WBUR following an iterative design process to design an experience that compels users to purchase books. In this blog post, I discuss the findings from an […]