[This is a summary of Opening Remarks from the BizLab Summit] WBUR BizLab’s mission is to identify and test ideas for new revenue in public radio. WBUR strongly believes that all of us in public media and nonprofit journalism need to remain vibrant and financially strong, so that we can continue to serve our mission […]
As we prepared to work with our 2019 cohort stations, BizLab sketched out our process and identified Discovery Research and Analysis tools and methods that we thought would work within a lean startup framework. We needed methods which were easy for teams to learn and apply rapidly. We needed analysis tools which could be applied […]
The biggest barriers to innovation are often an organization’s culture and leadership alignment. To address this head-on, the second half of the BizLab Summit focused on what it takes to implement new funding models at your station. Tamsen Webster, a 20-year brand and message strategist and former TEDx Executive Producer, will be the keynote speaker, […]
On December 10, 2019, over 100 individuals from media organizations, including many NPR stations, convened for a day of learning. The Summit was a fast-paced day of lightning talks and panel discussions, with invited speakers and station innovators sharing their stations’ new paths to sustainability. We shared best practices, tools, tips, and real life examples […]
Now is the time to try out new revenue ideas WBUR launched BizLab because of a desire to ensure public radio stays financially strong, vibrant, and relevant to our audiences. BizLab is dedicated to evaluating new membership and revenue sources, identifying new markets for content, and developing new partnerships with business, education and tech communities. Since […]
BizLab has received new funding from the Corporation for Public Broadcasting to expand our focus to testing funding models at other public radio stations. This is the beginning of a long-anticipated effort of broadening our learning and reach by testing business ideas in other public radio markets. We are looking for up to six other […]
A BizLab project is a concept for new revenue that needs evaluation. Each project is comprised of multiple experiments and evaluations and is complete when a recommendation can be made to WBUR leadership for either suspending evaluation or investing additional resources for launching as a business. Each project should take no more than 3 months. […]