[This is a summary of Opening Remarks from the BizLab Summit] WBUR BizLab’s mission is to identify and test ideas for new revenue in public radio. WBUR strongly believes that all of us in public media and nonprofit journalism need to remain vibrant and financially strong, so that we can continue to serve our mission […]
BizLab stations across the country spent 2019 testing news ideas for revenue at their stations and in their communities. At the BizLab Summit, each station gave a six-minute overview of their project. Download their slides (PDF) Watch WDET, Vermont Public Radio, and WLRN’s panel discussion, followed by their lightning presentations Watch Louisville Public Media, WAMU, […]
Three BizLab stations have launched products positioned distinctly from their public radio station’s identity: WAMU’s new monthly membership to the DCist is separate from a membership to WAMU; Louisville Public Media similarly launched a do502 events membership; and Capital Public Radio is about to launch an agency that sells state-wide sponsorship and underwriting. In this […]
The stage where most innovation projects fail is not at the beginning or middle, but at the end, when the project’s findings are integrated into the main operations of an organization. No matter how promising the experiment results are, changing priorities to accommodate a new idea or product takes agility and strong leadership. In this […]
On December 10, 2019, over 100 individuals from media organizations, including many NPR stations, convened for a day of learning. The Summit was a fast-paced day of lightning talks and panel discussions, with invited speakers and station innovators sharing their stations’ new paths to sustainability. We shared best practices, tools, tips, and real life examples […]