This is the third post of a three part series about BizLab’s work with WBUR CitySpace. This post discusses two donation experiments and modeling of ticket sales revenue. If your station hosts events and has been unsure about how to ask for donations and approach ticket pricing, this post is for you! [I’m Sarah Barden, […]
This is the second post of a three part series about BizLab’s work with WBUR CitySpace. This post is about the survey we used to collect feedback about events and understand audience motivations. If your station wants to start surveying your audiences at events or if you want to learn more about survey design, this […]
This summer, BizLab was joined by three fellows, each from different disciplines, academic levels, and areas of expertise. Matt Aufiero was BizLab’s Affiliate Marketing fellow, Sarah Barden its Cityspace fellow, and I was its Marketing and Promotions fellow. Before our last day, I was able to interview Matt and Sarah. This provided me with a […]
Hello and welcome to Brian Kelley’s second post as a BizLab fellow. This week’s topic is organic vs paid posts on social media. Every company wants to grow their consumer base, but some are unsure of how to successfully create growth. This is especially true when it comes to growing a social media following. In […]
[This is Part 4 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] While WBUR Guides did not turn a profit, the process of building the site and testing promotion methods revealed critical insights into the prospects for affiliate marketing within Public Media web properties. WBUR’s Future […]
[This is Part 2 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] Construction of the Guides Website To host our affiliate marketing experiments, our team developed a standalone site on WordPress. We called this WBUR Guides and integrated it as a subdomain of wbur.org at guides.wbur.org. […]
This post is the first of a three part series about BizLab’s work with WBUR CitySpace. WBUR CitySpace is WBUR’s state-of-the-art multimedia venue that opened in February 2019 hosting a wide array of events, such as live podcasts, stage performances, comedy events, screenings, and more. This summer we analyzed the revenue from previous events, surveyed […]
Topic: How we have increased our outreach through BizLab’s Twitter account Hello and welcome to my first blog on the BizLab site! My name is Brian Kelley and I was hired as BizLab’s marketing and promotions summer fellow in early June. I am a Communications major and will be going into my senior year at […]
Now is the time to try out new revenue ideas WBUR launched BizLab because of a desire to ensure public radio stays financially strong, vibrant, and relevant to our audiences. BizLab is dedicated to evaluating new membership and revenue sources, identifying new markets for content, and developing new partnerships with business, education and tech communities. Since […]
[This is the final blog post on BizLab Fellow Wendi Ding’s project, the Persona Experiment.] To evaluate our donation personas, we ran ads on Facebook for three days pointing to our persona donation experiment. As outlined in our previous blog post, we wanted to determine two things with the experiment: if the personas reflect unique […]