GroundSource – Public Radio Biz Lab / Tue, 10 Mar 2020 20:12:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.2 /wp-content/uploads/2019/07/cropped-bizlab_round_wordmark_yellow-1-32x32.gif GroundSource – Public Radio Biz Lab / 32 32 Summit Panel: Text Messaging and Public Radio Donations /2020/01/summit-panel-text-messaging-and-public-radio-donations/ Fri, 10 Jan 2020 20:25:40 +0000 /?p=2706 There are more technologies than ever that are specifically designed to make the donation and engagement process more streamlined for listeners. In this panel, three stations that have effectively integrated text messaging tools into their existing donor strategies will discuss best practices in different contexts.

Moderator:

Joan DiMicco, Executive Director, BizLab, WBUR

Panelists:

Tina Pamintuan, General Manager, KALW, using Give Lively for donations

Katie Lepri, Engagement Producer, WLRN, using GroundSource for audience engagement

Kathleen Moura, Membership Manager, WBUR, using Hustle for donor engagement

]]> Summit: Full Day Live Stream /2019/12/summit-full-day-live-stream/ Wed, 11 Dec 2019 21:11:50 +0000 /?p=2716 On December 10, 2019, over 100 individuals from media organizations, including many NPR stations, convened for a day of learning. The Summit was a fast-paced day of lightning talks and panel discussions, with invited speakers and station innovators sharing their stations’ new paths to sustainability.

We shared best practices, tools, tips, and real life examples of this work, enabling attendees to hit the ground running at their own media organizations. The Summit covered revenue generation through digital audience engagement, spinning off new brands, event monetization, text-to-donate platforms, and podcast donation strategies.

https://youtu.be/dIqNF0-vSXg

]]> September 2019 Webinar: Technologies Bridging the Gap Between Engagement and Revenue /2019/08/september-2019-webinar-content-converts-technologies-that-are-bridging-the-gap-between-engagement-and-revenue/ Mon, 26 Aug 2019 16:57:15 +0000 /?p=2174 Join us on September 24th for a series of presentations and Q & A with three technology companies that are actively working to bridge the gap between content engagement and revenue generation in public media newsrooms. Groundsource, Hearken and News Revenue Hub will present successful use cases in public media and share their learnings on navigating the challenges of connecting ethical content guidelines and content production with the practice of generating revenue and successfully navigating organizational silos.

Date

Tuesday, September 24 2019, 3-4pm Eastern Time

Speakers

  • Andrew Haeg, Founder, Groundsource
  • Meredith Turk, Engagement Strategy and Industry Partnerships Lead, Hearken
  • Rebecca Quarls, Director of Data and Strategy, News Revenue Hub

Recording

http://https://www.youtube.com/watch?v=2SvBOYYDnE4

 

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