Hustle – Public Radio Biz Lab / Tue, 10 Mar 2020 20:12:15 +0000 en-US hourly 1 https://wordpress.org/?v=6.0.2 /wp-content/uploads/2019/07/cropped-bizlab_round_wordmark_yellow-1-32x32.gif Hustle – Public Radio Biz Lab / 32 32 Summit Panel: Text Messaging and Public Radio Donations /2020/01/summit-panel-text-messaging-and-public-radio-donations/ Fri, 10 Jan 2020 20:25:40 +0000 /?p=2706 There are more technologies than ever that are specifically designed to make the donation and engagement process more streamlined for listeners. In this panel, three stations that have effectively integrated text messaging tools into their existing donor strategies will discuss best practices in different contexts.

Moderator:

Joan DiMicco, Executive Director, BizLab, WBUR

Panelists:

Tina Pamintuan, General Manager, KALW, using Give Lively for donations

Katie Lepri, Engagement Producer, WLRN, using GroundSource for audience engagement

Kathleen Moura, Membership Manager, WBUR, using Hustle for donor engagement

]]> Summit: Full Day Live Stream /2019/12/summit-full-day-live-stream/ Wed, 11 Dec 2019 21:11:50 +0000 /?p=2716 On December 10, 2019, over 100 individuals from media organizations, including many NPR stations, convened for a day of learning. The Summit was a fast-paced day of lightning talks and panel discussions, with invited speakers and station innovators sharing their stations’ new paths to sustainability.

We shared best practices, tools, tips, and real life examples of this work, enabling attendees to hit the ground running at their own media organizations. The Summit covered revenue generation through digital audience engagement, spinning off new brands, event monetization, text-to-donate platforms, and podcast donation strategies.

https://youtu.be/dIqNF0-vSXg

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