Public radio has mastered the art of requesting donations in live audio, but we need to develop a strategy for asynchronous, on-demand audio, which is becoming more and more prevalent – most visibly through the success of podcasts. This panel will feature three successful case studies, as well as outline best practices and tips for […]
On December 10, 2019, over 100 individuals from media organizations, including many NPR stations, convened for a day of learning. The Summit was a fast-paced day of lightning talks and panel discussions, with invited speakers and station innovators sharing their stations’ new paths to sustainability. We shared best practices, tools, tips, and real life examples […]
Background WBUR’s iLab produces a variety of critically-acclaimed podcasts, but we’ve never asked our podcast listeners for donations. Our traditional on-air pledge drives have been limited to the region covered by our radio towers. In contrast, our podcasts are downloaded by listeners from around in the world; asking these listeners for donations could provide a […]