This summer, BizLab was joined by three fellows, each from different disciplines, academic levels, and areas of expertise. Matt Aufiero was BizLab’s Affiliate Marketing fellow, Sarah Barden its Cityspace fellow, and I was its Marketing and Promotions fellow. Before our last day, I was able to interview Matt and Sarah. This provided me with a […]
Hello and welcome to Brian Kelley’s second post as a BizLab fellow. This week’s topic is organic vs paid posts on social media. Every company wants to grow their consumer base, but some are unsure of how to successfully create growth. This is especially true when it comes to growing a social media following. In […]
Topic: How we have increased our outreach through BizLab’s Twitter account Hello and welcome to my first blog on the BizLab site! My name is Brian Kelley and I was hired as BizLab’s marketing and promotions summer fellow in early June. I am a Communications major and will be going into my senior year at […]
Monthly Webinar Series WBUR’s BizLab is excited to present a (free) monthly webinar series where leaders in testing new revenue streams for public media will present their findings: the story behind the story with details about how and what they tried, along with the financial outcomes, so you can learn exactly what worked and […]
Now is the time to try out new revenue ideas WBUR launched BizLab because of a desire to ensure public radio stays financially strong, vibrant, and relevant to our audiences. BizLab is dedicated to evaluating new membership and revenue sources, identifying new markets for content, and developing new partnerships with business, education and tech communities. Since […]
BizLab is very excited to announce the 6 stations we will be working with this year on testing new revenue streams: WAMU, WDET, Capital Public Radio, Louisville Public Media, WLRN, and Vermont Public Radio. We are kicking off work this month with WAMU and LPM, and will ramp up with the other 4 throughout […]
We are pleased to announce today that BizLab has received $250,000 from the John S. and James L. Knight Foundation in support of our previously announced collaboration with public media stations to design and conduct revenue experiments for public radio in the digital age. This brings the total investment in the initiative to $1 million […]
BizLab has received new funding from the Corporation for Public Broadcasting to expand our focus to testing funding models at other public radio stations. This is the beginning of a long-anticipated effort of broadening our learning and reach by testing business ideas in other public radio markets. We are looking for up to six other […]
This summer, the team will grow with three BizLab Fellows joining to get this lab jump started. Each of us, myself included, will have one project to focus on with the goal being to evaluate a concept for revenue generation and determine by the end of the summer if the concept should be built upon […]