Categories
Webinars

November 2019 Webinar: Aligning Content Plans With Revenue Goals

To maintain journalistic integrity, most public radio stations have rigid boundaries between newsrooms and fundraising departments. The public media Code of Integrity states that media organizations will: Protect the editorial process from the fact and appearance of undue influence, exercising care in seeking and accepting funds and setting careful boundaries between contributors and content creators. […]

Categories
Webinars

September 2019 Webinar: Technologies Bridging the Gap Between Engagement and Revenue

Join us on September 24th for a series of presentations and Q & A with three technology companies that are actively working to bridge the gap between content engagement and revenue generation in public media newsrooms. Groundsource, Hearken and News Revenue Hub will present successful use cases in public media and share their learnings on […]

Categories
Webinars

July 2019 Webinar: Transactional Business Models in Nonprofit Media

Is your nonprofit news organization reliant on donations and underwriting? BizLab’s July webinar presents three alternative ways of generating revenue at nonprofit news organizations: The VTDigger (http://vtdigger.org), as a service to Vermont businesses, post press releases from businesses, state agencies, political organizations and nonprofits.  They have been expanding the services connected with press releases to explore if […]

Categories
Webinars

April 2019 Webinar: Fundraising Through Kickstarter Campaigns

Topic: Fundraising Through Kickstarter Campaigns Join us on April 23 for presentations about a variety of kickstarter fundraising projects in public radio. During the hour, we will hear the backstory behind each project, the kickstarter goals and processes, results, and insights from the teams behind each initiative. WDET will be presenting on their Framed by […]

Categories
Webinars

February 2019 Webinar: Podcast Donation Experiments

  Topic: Podcast Donation Experiments with NHPR & WBUR NHPR and WBUR have recently tested different ways of asking podcast listeners for donations. This webinar will break down the specifics of how they asked, how much they asked for, which platforms were used to collect donations, and how many donations were made. Rebecca Lavoie, NHPR’s […]

Categories
News from the Lab Webinars

2019 BizLab Webinars

Monthly Webinar Series   WBUR’s BizLab is excited to present a (free) monthly webinar series where leaders in testing new revenue streams for public media will present their findings: the story behind the story with details about how and what they tried, along with the financial outcomes, so you can learn exactly what worked and […]