This post is the first of a three part series about BizLab’s work with WBUR CitySpace. WBUR CitySpace is WBUR’s state-of-the-art multimedia venue that opened in February 2019 hosting a wide array of events, such as live podcasts, stage performances, comedy events, screenings, and more. This summer we analyzed the revenue from previous events, surveyed […]
[This is Part 1 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute. My name is Matt Aufiero and I joined the BizLab as a summer fellow in order to support experimentation with an affiliate marketing model at WBUR.] Affiliate Marketing Overview In an affiliate marketing model, online […]
Topic: How we have increased our outreach through BizLab’s Twitter account Hello and welcome to my first blog on the BizLab site! My name is Brian Kelley and I was hired as BizLab’s marketing and promotions summer fellow in early June. I am a Communications major and will be going into my senior year at […]
Is your nonprofit news organization reliant on donations and underwriting? BizLab’s July webinar presents three alternative ways of generating revenue at nonprofit news organizations: The VTDigger (http://vtdigger.org), as a service to Vermont businesses, post press releases from businesses, state agencies, political organizations and nonprofits. They have been expanding the services connected with press releases to explore if […]
Background WBUR’s iLab produces a variety of critically-acclaimed podcasts, but we’ve never asked our podcast listeners for donations. Our traditional on-air pledge drives have been limited to the region covered by our radio towers. In contrast, our podcasts are downloaded by listeners from around in the world; asking these listeners for donations could provide a […]
Topic: Fundraising Through Kickstarter Campaigns Join us on April 23 for presentations about a variety of kickstarter fundraising projects in public radio. During the hour, we will hear the backstory behind each project, the kickstarter goals and processes, results, and insights from the teams behind each initiative. WDET will be presenting on their Framed by […]
Topic: Podcast Donation Experiments with NHPR & WBUR NHPR and WBUR have recently tested different ways of asking podcast listeners for donations. This webinar will break down the specifics of how they asked, how much they asked for, which platforms were used to collect donations, and how many donations were made. Rebecca Lavoie, NHPR’s […]
Monthly Webinar Series WBUR’s BizLab is excited to present a (free) monthly webinar series where leaders in testing new revenue streams for public media will present their findings: the story behind the story with details about how and what they tried, along with the financial outcomes, so you can learn exactly what worked and […]
Now is the time to try out new revenue ideas WBUR launched BizLab because of a desire to ensure public radio stays financially strong, vibrant, and relevant to our audiences. BizLab is dedicated to evaluating new membership and revenue sources, identifying new markets for content, and developing new partnerships with business, education and tech communities. Since […]
BizLab is very excited to announce the 6 stations we will be working with this year on testing new revenue streams: WAMU, WDET, Capital Public Radio, Louisville Public Media, WLRN, and Vermont Public Radio. We are kicking off work this month with WAMU and LPM, and will ramp up with the other 4 throughout […]