There are more technologies than ever that are specifically designed to make the donation and engagement process more streamlined for listeners. In this panel, three stations that have effectively integrated text messaging tools into their existing donor strategies will discuss best practices in different contexts. Moderator: Joan DiMicco, Executive Director, BizLab, WBUR Panelists: Tina Pamintuan, […]
Public radio has mastered the art of requesting donations in live audio, but we need to develop a strategy for asynchronous, on-demand audio, which is becoming more and more prevalent – most visibly through the success of podcasts. This panel will feature three successful case studies, as well as outline best practices and tips for […]
On December 10, 2019, over 100 individuals from media organizations, including many NPR stations, convened for a day of learning. The Summit was a fast-paced day of lightning talks and panel discussions, with invited speakers and station innovators sharing their stations’ new paths to sustainability. We shared best practices, tools, tips, and real life examples […]
This is the third post of a three part series about BizLab’s work with WBUR CitySpace. This post discusses two donation experiments and modeling of ticket sales revenue. If your station hosts events and has been unsure about how to ask for donations and approach ticket pricing, this post is for you! [I’m Sarah Barden, […]
Background WBUR’s iLab produces a variety of critically-acclaimed podcasts, but we’ve never asked our podcast listeners for donations. Our traditional on-air pledge drives have been limited to the region covered by our radio towers. In contrast, our podcasts are downloaded by listeners from around in the world; asking these listeners for donations could provide a […]