This is the third post of a three part series about BizLab’s work with WBUR CitySpace. This post discusses two donation experiments and modeling of ticket sales revenue. If your station hosts events and has been unsure about how to ask for donations and approach ticket pricing, this post is for you! [I’m Sarah Barden, […]
This is the second post of a three part series about BizLab’s work with WBUR CitySpace. This post is about the survey we used to collect feedback about events and understand audience motivations. If your station wants to start surveying your audiences at events or if you want to learn more about survey design, this […]
This post is the first of a three part series about BizLab’s work with WBUR CitySpace. WBUR CitySpace is WBUR’s state-of-the-art multimedia venue that opened in February 2019 hosting a wide array of events, such as live podcasts, stage performances, comedy events, screenings, and more. This summer we analyzed the revenue from previous events, surveyed […]