On December 10, 2019, over 100 individuals from media organizations, including many NPR stations, convened for a day of learning. The Summit was a fast-paced day of lightning talks and panel discussions, with invited speakers and station innovators sharing their stations’ new paths to sustainability. We shared best practices, tools, tips, and real life examples […]
To maintain journalistic integrity, most public radio stations have rigid boundaries between newsrooms and fundraising departments. The public media Code of Integrity states that media organizations will: Protect the editorial process from the fact and appearance of undue influence, exercising care in seeking and accepting funds and setting careful boundaries between contributors and content creators. […]
This is the third post of a three part series about BizLab’s work with WBUR CitySpace. This post discusses two donation experiments and modeling of ticket sales revenue. If your station hosts events and has been unsure about how to ask for donations and approach ticket pricing, this post is for you! [I’m Sarah Barden, […]
This is the second post of a three part series about BizLab’s work with WBUR CitySpace. This post is about the survey we used to collect feedback about events and understand audience motivations. If your station wants to start surveying your audiences at events or if you want to learn more about survey design, this […]
This summer, BizLab was joined by three fellows, each from different disciplines, academic levels, and areas of expertise. Matt Aufiero was BizLab’s Affiliate Marketing fellow, Sarah Barden its Cityspace fellow, and I was its Marketing and Promotions fellow. Before our last day, I was able to interview Matt and Sarah. This provided me with a […]
Join us on September 24th for a series of presentations and Q & A with three technology companies that are actively working to bridge the gap between content engagement and revenue generation in public media newsrooms. Groundsource, Hearken and News Revenue Hub will present successful use cases in public media and share their learnings on […]
Hello and welcome to Brian Kelley’s second post as a BizLab fellow. This week’s topic is organic vs paid posts on social media. Every company wants to grow their consumer base, but some are unsure of how to successfully create growth. This is especially true when it comes to growing a social media following. In […]
[This is Part 4 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] While WBUR Guides did not turn a profit, the process of building the site and testing promotion methods revealed critical insights into the prospects for affiliate marketing within Public Media web properties. WBUR’s Future […]
[This is part 3 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] As we approached the Affiliate Marketing project, we established key performance indicators (KPIs) to measure while testing, and to guide the refinement of our strategy. Both of our KPIs are based on product clicks […]
[This is Part 2 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] Construction of the Guides Website To host our affiliate marketing experiments, our team developed a standalone site on WordPress. We called this WBUR Guides and integrated it as a subdomain of wbur.org at guides.wbur.org. […]