As an analytics professional, part of what attracted me to the work of WBUR’s BizLab for the opportunity to compare analytics across a variety of sites from around the country, each with differing user-bases, use-cases and key features. As we began research efforts with our cohort stations early this year, I reviewed each partner organization’s […]
There are more technologies than ever that are specifically designed to make the donation and engagement process more streamlined for listeners. In this panel, three stations that have effectively integrated text messaging tools into their existing donor strategies will discuss best practices in different contexts. Moderator: Joan DiMicco, Executive Director, BizLab, WBUR Panelists: Tina Pamintuan, […]
Background WBUR’s iLab produces a variety of critically-acclaimed podcasts, but we’ve never asked our podcast listeners for donations. Our traditional on-air pledge drives have been limited to the region covered by our radio towers. In contrast, our podcasts are downloaded by listeners from around in the world; asking these listeners for donations could provide a […]