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2019 Summit News from the Lab

The BizLab Innovation Process & The 2019 Station Cohort

[This is a summary of Opening Remarks from the BizLab Summit] WBUR BizLab’s mission is to identify and test ideas for new revenue in public radio. WBUR strongly believes that all of us in public media and nonprofit journalism need to remain vibrant and financially strong, so that we can continue to serve our mission […]

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2019 Summit BizLab Experiments News from the Lab

Six Stations, Six Revenue Projects

BizLab stations across the country spent 2019 testing news ideas for revenue at their stations and in their communities. At the BizLab Summit, each station gave a six-minute overview of their project. Download their slides (PDF) Watch WDET, Vermont Public Radio, and WLRN’s panel discussion, followed by their lightning presentations Watch Louisville Public Media, WAMU, […]

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2019 Summit News from the Lab

Summit Panel: Editorial and Business Working Together

For all media organizations, striking the balance between the desire to diversify revenue streams and the need to maintain high standards of editorial integrity is an urgent concern. In this panel, we will discuss how three of BizLab stations successfully navigated a sustained collaboration between editorial and business-oriented teams at their organizations.  Panel Video Moderator: […]

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BizLab Experiments

What Your Time of Day Traffic Patterns Reveal About Your Site

As an analytics professional, part of what attracted me to the work of WBUR’s BizLab for the opportunity to compare analytics across a variety of sites from around the country, each with differing user-bases, use-cases and key features. As we began research efforts with our cohort stations early this year, I reviewed each partner organization’s […]

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2019 Summit News from the Lab

Summit: Full Day Live Stream

On December 10, 2019, over 100 individuals from media organizations, including many NPR stations, convened for a day of learning. The Summit was a fast-paced day of lightning talks and panel discussions, with invited speakers and station innovators sharing their stations’ new paths to sustainability. We shared best practices, tools, tips, and real life examples […]

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Webinars

November 2019 Webinar: Aligning Content Plans With Revenue Goals

To maintain journalistic integrity, most public radio stations have rigid boundaries between newsrooms and fundraising departments. The public media Code of Integrity states that media organizations will: Protect the editorial process from the fact and appearance of undue influence, exercising care in seeking and accepting funds and setting careful boundaries between contributors and content creators. […]