BizLab stations across the country spent 2019 testing news ideas for revenue at their stations and in their communities. At the BizLab Summit, each station gave a six-minute overview of their project. Download their slides (PDF) Watch WDET, Vermont Public Radio, and WLRN’s panel discussion, followed by their lightning presentations Watch Louisville Public Media, WAMU, […]
As an analytics professional, part of what attracted me to the work of WBUR’s BizLab for the opportunity to compare analytics across a variety of sites from around the country, each with differing user-bases, use-cases and key features. As we began research efforts with our cohort stations early this year, I reviewed each partner organization’s […]
This is the third post of a three part series about BizLab’s work with WBUR CitySpace. This post discusses two donation experiments and modeling of ticket sales revenue. If your station hosts events and has been unsure about how to ask for donations and approach ticket pricing, this post is for you! [I’m Sarah Barden, […]
This is the second post of a three part series about BizLab’s work with WBUR CitySpace. This post is about the survey we used to collect feedback about events and understand audience motivations. If your station wants to start surveying your audiences at events or if you want to learn more about survey design, this […]
[This is Part 4 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] While WBUR Guides did not turn a profit, the process of building the site and testing promotion methods revealed critical insights into the prospects for affiliate marketing within Public Media web properties. WBUR’s Future […]
[This is part 3 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] As we approached the Affiliate Marketing project, we established key performance indicators (KPIs) to measure while testing, and to guide the refinement of our strategy. Both of our KPIs are based on product clicks […]
[This is Part 2 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute.] Construction of the Guides Website To host our affiliate marketing experiments, our team developed a standalone site on WordPress. We called this WBUR Guides and integrated it as a subdomain of wbur.org at guides.wbur.org. […]
This post is the first of a three part series about BizLab’s work with WBUR CitySpace. WBUR CitySpace is WBUR’s state-of-the-art multimedia venue that opened in February 2019 hosting a wide array of events, such as live podcasts, stage performances, comedy events, screenings, and more. This summer we analyzed the revenue from previous events, surveyed […]
[This is Part 1 of a series of blog posts for WBUR BizLab’s Affiliate Marketing Project, funded by the Lenfest Institute. My name is Matt Aufiero and I joined the BizLab as a summer fellow in order to support experimentation with an affiliate marketing model at WBUR.] Affiliate Marketing Overview In an affiliate marketing model, online […]
Background WBUR’s iLab produces a variety of critically-acclaimed podcasts, but we’ve never asked our podcast listeners for donations. Our traditional on-air pledge drives have been limited to the region covered by our radio towers. In contrast, our podcasts are downloaded by listeners from around in the world; asking these listeners for donations could provide a […]